Hello we are a new start up and we want to be sure we have implemented the best analytics and measurement tools available to us for internet marketing.
We have google analytics and yahoo statistics. We want to get the best experience and at the same time isolate all of our exposure points for improvements.
We want our customer experience to be fun friendly and enticing.
Can you please help us ensure we are successful and aware of every possibility by letting us know which best practices are most important and relevant to todays market and beyond.
Google analytics is the best of the free analytics packages that are provided by an external company. Piwiki is a little better, but you have to run an installation of it yourself.
If you really want to ensure you get the most from your traffic you need a company like Omniture to track your traffic and test various small changes to your site. Check out "Site Catalyst" and "Test and Target", but they are going to cost you money.
Google analytics is the best of the free analytics packages that are provided by an external company. Piwiki is a little better, but you have to run an installation of it yourself.
If you really want to ensure you get the most from your traffic you need a company like Omniture to track your traffic and test various small changes to your site. Check out "Site Catalyst" and "Test and Target", but they are going to cost you money.
References :
http://www.omniture.com