The consumer products and retail worlds are changing. And the speed of change is rapidly accelerating. To understand why and what the impact will be, Capgemini surveyed over 2,000 consumers. In this film we present our key findings from the “Future Consumer” report and hear from many consumers themselves.
Duration : 0:6:55
[youtube H48MD7V6x90]
What about ‘Hedonic …
What about ‘Hedonic Tone’?
Thank you!
Dr. Wandemberg
Very good …
Very good presentation. Covers very well some of the consumer reactions especially to the perishable and non-perishable goods. Also tells the various channels by which consumers make their purchases.