Consumer Psychology in a Recession

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

Duration : 0:11:37


[youtube XJqcC9d675Q]

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25 Responses to Consumer Psychology in a Recession

  1. icandevelopment says:

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  2. Scorp1947 says:

    I read the Article …
    I read the Article and watched the video both together. Fantastic Insights!!

  3. einbischen says:

    jeez he’s a …
    jeez he’s a professor for teaching that … it’s all ing common sense, everybdy knows it. No wonder the economy is in the shiitter if these are the “smart” guys.

  4. ragulan84 says:

    Great thoughts
    Great thoughts

  5. nishikantbohra says:

    Thanks John for …
    Thanks John for wonerful insight on trading down of consumers in the recession. Serving value for money is probably the best bet.
    Regards
    Nishikant -Jaipur(India)

  6. carlsplace says:

    the key to …
    the key to surviving in an economic downturn is simple….stay too drunk to spend…

  7. aprilspl says:

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  8. aprilspl says:

    The light from a …
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  9. aprilspl says:

    The light from a …
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  10. montfie says:

    the professor …
    the professor sounds like batman kevin conroy

  11. kentafication says:

    By observing the …
    By observing the consumer debt, the majority of Americans are “Live for today” group.

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  15. mediatapwater says:

    i’m single with job …
    i’m single with job but i’m already tightening up my belt

  16. andresmagnate says:

    what thaaaa fAAA’
    what thaaaa fAAA’

  17. GenericGene says:

    John Quelch, superb …
    John Quelch, superb thank you – Gene

  18. alinamele says:

    very interesting!
    very interesting!

  19. rodeney123 says:

    Any comment on a …
    Any comment on a possible metal crunch ?

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  21. bunty123123 says:

    so good
    so good

  22. guddaysunshine says:

    I think he was …
    I think he was talking about non-discretionary spending. Things like food or a car that has become too expensive to repair. General Motors and Hundai will make your payments if you lose your job, I even heard a cell phone company with the same gimmick. I suspect we will see more “recession advertising”.

  23. guddaysunshine says:

    Look his expression …
    Look his expression at 1:21 , it looks like shock and horror!!!

  24. guddaysunshine says:

    This guy knows, …
    This guy knows, this is a whole new world. The old one is gone, forever. Time for SINGLE PAYER HEALTH CARE. It’s the only humane thing to do. Like the rest of the world.

  25. delatroy says:

    Maybe someone can …
    Maybe someone can comment about the question posed at 8:10 – about marketing spend in recessions. He just said that consumer confidence is at its lowest levels on record. Perhaps it doesn’t matter if competitors arn’t spending if consumers simply arn’t in the mood for buying? The money that you spend will be less productive than in a bull market even if competitors are removed. Any thoughts?