Especially Nielsen Ratings? Are they credible or accurate? What is your opinion if a television were to bribe viewers into watching their channels? Or if they would manipulate the rating reports to make their station look better?
Ratings are almost a be-all, end-all to management – ratings determine ad rates, and to one extent are a yardstick for a show’s success.
The Nielsens are a scientific system (so certainly accurate and credible), and while you could theoretically mess with them by bribing the people being surveyed, you’d have to get the list of who’s in the survey sample in the first place. Since Nielsen Media forbids those being surveyed from letting people know they’re being surveyed – due at least in part to the fear the sample would be corrupted – that’s unlikely.
Manipulation of the actual statistics by producers and management is pretty much impossible, since they have no role in gathering or processing ratings info. While they could choose to present just narrow slices of the ratings info to their advertisers, the whole ratings picture is out there.
TV rating are important to a show.. big time. because it lets the producer and othere people know if the show is watched or if it is good/bad and so on
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Ratings are almost a be-all, end-all to management – ratings determine ad rates, and to one extent are a yardstick for a show’s success.
The Nielsens are a scientific system (so certainly accurate and credible), and while you could theoretically mess with them by bribing the people being surveyed, you’d have to get the list of who’s in the survey sample in the first place. Since Nielsen Media forbids those being surveyed from letting people know they’re being surveyed – due at least in part to the fear the sample would be corrupted – that’s unlikely.
Manipulation of the actual statistics by producers and management is pretty much impossible, since they have no role in gathering or processing ratings info. While they could choose to present just narrow slices of the ratings info to their advertisers, the whole ratings picture is out there.
References :
Depends on the agenda of the broadcast company. If they are interested in promoting their political point of view and care not a whit about the profitability of the organization, then the ratings are not that important.
Most broadcasters however, peruse the ratings and demographics of the ratings with a fine tooth comb. The ratings are purchased from an independent company and the ratings are audited since the cost of advertising is dependent upon the ratings. The higher the ratings, the higher the cost of an ad.
The way the ratings can change is if the broadcaster makes their broadcasts more appealing to viewers, and more viewers tune in. Bribery isn’t an option.
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